Hempstead, NY - Welcome to the Hofstra Family Spotlight. Our goal is to showcase our Hofstra family members, including our loyal corporate partners and season ticket holders, to let the Hofstra community learn more about them and how they support the Pride athletics program.
Our second Hofstra Family Spotlight on our corporate partners features Pervine Foods, LLC (aka FITCRUNCH). Meet Patrick Cornacchiulo, CEO of the company and a 1990 Hofstra alumnus who graduated with a BBA in marketing. In addition, the company has one another Hofstra alumnus working in their Bohemia office.
Patrick told us, "Celebrity chef Robert Irvine created FITCRUNCH because he set out to deliver something good for you without compromising great taste and decadence." In starting out, FITCRUNCH just offered protein bars. However, that has evolved into snack size bars, protein powders, and more.
Like many others, the FITCRUNCH family was impacted in many ways by COVID-19. "My biggest concern was the people in our company and how they deal with their individual situations," said Patrick. FITCRUNCH learned to work in what is now considered to be the new "normal" through keeping the lines of communication open via Zoom meetings, conference calls, emails, texts, DMs, and more. Patrick says his team is more determined than ever before and is looking forward to building out their new business strategy that concentrates on how they will change in the next year in categories like work from home, online shopping, home delivery, and overall customer confidence.
Patrick tells us his favorite part of being a Hofstra corporate partner are the students and student-athletes. "We enjoy connecting with future business people," he said. "The students have a fresh outlook on how to market in today's environment. The company has enjoyed the opportunity to hear the student's points of view, and at the same time being able to discuss with them current business practices." He added it "also brings great PRIDE to be the nutrition supplier for such an incredible athletic department."
Hofstra is proud to partner with Pervine Foods, Inc. and FITCRUNCH and thanks them for their continued support! For more information on FITCRUNCH, visit their website and social media accounts below.
Company Contacts - Elena Fusaro: ElenaF@fitcrunch.com; Taylor Piazza: TaylorP@fitcrunch.com
Website
Facebook - FitCrunchBars
Twitter - @FitCrunchBars
Instagram - fitcrunchbars
If you are interested in becoming part of the Hofstra Family, please find the pertinent contact information below:
Corporate Partnerships - Chrissy Arnone - christina.arnone@hofstra.edu
Season Ticket Holder - Michael Neely - michael.p.neely@hofstra.edu
Hofstra Athletics Pride Club Member - Bryan Graff - bryan.graff@hofstra.edu
